Pharmpur EISARENA
In June 2023, Pharmpur GmbH acquired the naming rights to the Königsbrunn EISARENA. This was a good opportunity to consolidate Pharmpur’s regional commitment and to support both grassroots sports and the well-established Königsbrunn clubs.
Initially, the name “Pharmpur EISARENA” was established for 3 years. During this time, new ideas and concepts were used in an effort to revive and boost regular operations following the setbacks of the coronavirus pandemic. However, this came to an abrupt halt: for fire safety reasons, only emergency operation was still possible. Although the town of Königsbrunn immediately gave the go-ahead for upgrading measures, the construction work continues to this day. For Pharmpur, it was a matter of course to continue its commitment even during this difficult time. This was reflected in the early extension of the naming rights agreements for an indefinite period. Pharmpur is deeply rooted in Königsbrunn – we want to strengthen the ice sports clubs in the region and, at the same time, create attractive opportunities for events during the summer months as well.
By the start of the 2026/27 season, the construction progress should be visible to everyone. Together with the clubs based at the Pharmpur EISARENA, Pharmpur will support the town of Königsbrunn in this endeavour to the best of its ability.