We determine the need for new products by active consultation with their users. Novel concepts emerge by seeking solutions to problems – and these ideas eventually lead to jointly-created project proposals.
Business Development Phase
If the prototypes satisfy the project’s specific requirements, the samples are subjected to testing in the market. The subsequent procedure depends closely on the dialogue with users and consideration of proposals for improvements.
While waiting for product approval, distribution paths are identified through business networks and in close contact with opinion leaders in the industry before deciding on the ultimate version of the product.